Consumers want transparent & authentic companies that care about social and environmental issues

consumer transparency ethical environment
Consumer expectations are changing and quality and affordability aren’t all that matter. Companies’ social and environmental practices are also being closely watched. Brands that want to thrive in the future need to adjust to their stakeholders’ expectations by finding their collective purpose and communicating it well. Let’s find out about the expectations of today’s consumers. Companies that are authentic, transparent and…

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Economic performance and CSR: a necessary convergence

This article was previously published on Orange.com. Orange is partnering with the 11th Convergences World Forum held on 3 and 4 September. Brigitte Dumont, Orange Group CSR Director is taking this opportunity to talk about the company’s main societal and environmental commitments – which reflect a policy that’s firmly focused on creating shared and sustainable value. She also explains the thinking…

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How is Generation Y going to (maybe) save the business world ?

generation-y-changer-entreprise-sauver-monde
And if Generation Y were capable of transforming global business and getting it “on the right side”? How will the new expectations of these young and digital consumers influence companies and move them towards more responsible, fairer, more environmentally and socially responsible business models? Decryption. Generation Y will soon take power. They are arriving slowly in the labor market, returning to…

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Shorter working days: the secret to a healthier, more productive life?

working-days-6-hours-work-time
What if we got out of work a little earlier? What if our work schedules were shorter on a daily basis? Can this be the secret to a healthier, more productive life? And can it make companies more efficient? Today, the professional world is reinventing its organizational principles. Companies and employees are increasingly finding that businesses’ traditional organizational methods are not…

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How can we put Human Resources at the service of CSR?

Ressources humaines et RSE
A new 2016 CSR resolution: have a more responsible human resources policy. But how can HR be at the service of a company’s CSR policy? The answer is down below. Do we have to think about the CSR policy of a company through a “CSR department”? Do you really have to be in a very large company and have a dedicated…

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