Corporate Social Responsibility (CSR) – Definition, History & Evolution

CSR: definition, history, worldwide, issues & evolution of CSR. Discover everything there is to know about CSR, its definitions and its issues.


Definitions of CSR

A simple definition of CSR

What is CSR, or Corporate Social Responsibility? CSR encompasses all the practices put in place by companies in order to uphold the principles of sustainable development. And what does it mean to be a sustainable or responsible organization? It means that companies need to be economically viable, have a positive impact on society, and respect and preserve the environment.

But other, more complex definitions may be given by some institutions.

European Union’s Official Definition of CSR

The European Union, in an attempt to offer a framework for companies wishing to invest in sustainable development, published in 2001 a Green Paper on Corporate Social Responsibility defining CSR as:

“The voluntary integration of companies’ social and ecological concerns into their business activities and their relationships with their stakeholders. Being socially responsible means not only fully satisfying the applicable legal obligations but also going beyond and investing ‘more’ in human capital, the environment, and stakeholder relations.”

ISO 2600 Official Definition of CSR

The International Organization for Standardization (ISO) is an international standard-setting body that also addressed the definition of CSR through its ISO 26000 standards on Corporate Social Responsibility. In these guidelines, ISO defines CSR as:

“The responsibility of an organization for the impacts of its decisions and activities on society and the environment, resulting in ethical behavior and transparency which contributes to sustainable development, including the health and well-being of society; takes into account the expectations of stakeholders; complies with current laws and is consistent with international standards of behavior; and  is integrated throughout the organization and implemented in its relations.”

CSR: history and origin of corporate social responsibility

csr definition companies origin

The idea that companies must do CSR and play an active role in the sustainable development fight has its roots in the work of some American managers in the 1950s. What was their idea? They thought that if companies no longer focus only on their profits but also on the impact they have on society and the environment, they will have other kinds of benefits. For example, if a company pays its employees better, it may spend more on paying salaries but on the other hand, their workers purchasing power increases and so do the chances that they buy the company’s products. As well, if a company better manages its impact on the environment, it will save money in the short term by avoiding fines and in the long term by bypassing the necessity to manage natural disasters.

In 1953, Howard Bowen published a book entitled “The Social Responsibility of the Businessman” in which he explains why companies have an interest in being more socially and environmentally accountable and gave the first “recognized” definition of CSR.

With the development of environmental concerns in addition to economic and social issues in the second half of the 20th century, corporate responsibility became a growing issue. More and more consumers started becoming critical of companies and wanted them to be more respectful of the laws, the environment, and more responsible in general.

The development and institutionalization of CSR

In the 1990s and 2000s, governments in several countries around the world started putting in place regulations that created the foundations for modern CSR. In France, NRE laws were the first to force companies to communicate their performance in terms of sustainable development. These laws were then followed by various regulations such as the Grenelle Laws or the Laws of Vigilance.

Afterward, companies started being aware of the need of starting to invest in CSR so that they didn’t stay behind their competitors. At this point, CSR started to be seen and used as a management, communication, and development tool. CSR also became essential in improving corporate image among consumers, in enhancing internal communication and productivity and also in reducing costs by turning organizations more efficient when it comes to managing energy and resources. Today, it’s hard to find medium/big size companies that don’t have a CSR report, a CSR department, or at least a communication strategy dedicated to CSR.

The CSR tools of today

Many tools are being developed to enable companies to better quantify their performance and actions in terms of sustainable development. For example, companies now use LCA (Life Cycle Assessment) to quantify their greenhouse gas emissions and their impacts on the environment and make CSR reports to assess their contribution to the environment and society.

For more information on CSR tools:

Definition of the CSR approach of companies today

csr definition today companies strategy

Today, CSR is truly institutionalized in the corporate world. CSR approaches and strategies refer to the various policies put in place by companies that make them more resilient and at the same time allow them to, for example, protect the environment, reduce greenhouse gas emissions, improve the quality of products or promote social inclusion. Overall, a CSR approach has the potential to impact in many different areas. Below are some examples by categories.

CSR and the environment

Environmental issues are increasingly central to CSR. More and more companies are incorporating environmental concerns into their internal management systems to reduce waste, resource consumption or environmental impacts. The ISO 14001 standard has been specifically created to help companies set up an environmental management system in the framework of CSR.  Some examples of actions that can be taken:

CSR and Social Issues

CSR, patronage, and culture

  • Cultural patronage, supporting museums or exhibitions
  • Support arts or sports associations
  • Support educational programs related to cultural activities
  • Raise consumer awareness

CSR in the world

csr strategy definition today companies world

On a global scope, there is no “law” that obliges companies to put in place a CSR strategy. Nevertheless, many states have developed a set of regulations that frames CSR, in particular by encouraging companies to be more responsible.

On the other hand, there is an international institution that publishes guides for companies to guide them on their CSR strategy. The ISO (International Standard Organization) allows companies to have a common frame of reference in order to implement their CSR strategy.

More information:

CSR regulation and standards in Europe

Overall, there is no standard in European countries that defines CSR performance standards as such. For example, despite the fact that some government regulations are being developed and implemented, as was the case with the fossil fuels tax in France, there are no global CSR laws. For instance, there is no such policy that requires companies to reduce their greenhouse gas emissions or that forces them to implement a waste reduction strategy.

On the other hand, big and public interest companies must communicate extra-financial information about how they’re handling with their environmental and social, challenges, according to EU’s 2014/95 Directive.

For more information, see the definition of a CSR report.

There are still some countries, such as France, that can count on the support of public institutions like as ADEME and AFNOR. these organizations are responsible for supporting companies in their CSR and sustainable development quests and often act as a connection for the development of ISO standards.

CSR and CSR Standards in the United States

CSR in the United States is based on a different conception of responsibility than the one often prevailing in European countries. Whereas in Europe, CSR is largely governed by regulations, standards and good practices (a sort of institutionalized CSR), the definition of CSR in the United States is vaguer in legal terms. Thus, in the US, a more philanthropic and individual conception of corporate responsibility is the one that prevails, where business as usual is seen the “normal” and taking some profit to help society or the environment is often concerned as an act of charity.

 

CSR and CSR Standards in China

CSR in China is booming. It is a country that is setting up more controls and regulations on the responsibility of its enterprises, but also a nation where the image of companies is strongly linked to its capacity to improve social welfare or to invest in causes. The omnipresence of social networks in the middle-class population makes CSR an increasingly important issue for the reputation of Chinese companies.

 

CSR and CSR Standards in India

From a highly centralized definition of CSR, India has moved to a more traditional and liberal approach to CSR. Today, however, the principle of philanthropy rooted in Indian philosophy (and resulting from the Gandhian tradition) continues to bear fruit. CSR is extremely dynamic in this country which, just like China, seems to have a CSR bright future ahead.

 

CSR and CSR Standards in Brazil

CSR and CSR Standards in Scandinavia

The CSR trends of today

At present, CSR is evolving. Companies seek to define new ways to contribute to sustainable development in order to improve their image, but also their performance and their chances of investment and thriving in the long term. CSR is also benefiting from technological and economic developments and the best practices today are likely to change very rapidly.

CSR communication

CSR communication is one of the most considered and adopted areas in recent years. Companies are looking for new ways to make their efforts known, to have the public value them, and to account for their image in terms of CSR.

CSR and human resources

CSR and the supply chain

Employee engagement in CSR

CSR in SMEs (small- and medium-sized enterprises)

The definition of CSR in SMEs is specific to SMEs as CSR is essentially a concept for large companies. For example, in Europe, most of the standards that define CSR are intended for large or even very large companies: reporting is an obligation for companies with more than 500 employees. Moreover, in the context of an SME with limited resources, investment in CSR may seem difficult or even unnecessary. But in reality, CSR is increasingly defined as a management and performance tool for SMEs. The return on investment of CSR for SMEs is strong, and more and more tools exist to get started.

 

Share on social media

[cresta-social-share]